Flynt sold his first two bars to focus on his Hustler Clubs and by early 1970, he had eight clubs and 300 employees. His thoughts were right and the one Hustler Club in Dayton quickly creating a chain of clubs with the same name in Cincinnati, Columbus, Cleveland, Toledo, and Akron. He figured that if fully clothed girls resulted in good sales, then semi-clothed girls would make great sales. In 1968, Flynt took this hostess idea a step further by opening the first Hustler Club which features semi-clothed girls. These dancing hostesses were a huge success. The club featured a dance floor and attractive hostesses whose job was to dance with patrons. He sought to make this bar a "more elegant atmosphere" and geared it more to affluent and upscale male patrons. He purposely made this bar different from his earlier ventures. Both were similar in approach and customer base to Hillbilly Haven.įlynt opened a fourth bar named Whatever's Right. By the end of 1965, Flynt was able to buy a second bar, and, the following year, a third. Because of this, Flynt exponentially increased the bar's sales. He specifically targeted working class patrons for his new bar by setting up horseshoe stakes and picnic tables and naming it Hillbilly Haven. In 1965, with $1,800 in savings, he made a down payment on a bar in one of Dayton's working-class neighborhoods. After this stint in the Navy he worked in manufacturing jobs including one at a General Motors factory in Dayton, Ohio. The Hustler Club is a series of bars and chain of go-go clubs licensed by Hustler magazine publisher Larry Flynt.įlynt was discharged from the Navy in 1964 where he had served as a radar operator.
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