![]() ![]() Attaching the mirror to the end of the lipstick when not is use meant it was less likely to get lost in a purse or handbag. This is the thicker version for Luscious Lipsticks. ![]() It came in two forms: a thick version for Lustrous Lipsticks and a thinner style for Lip Fashion.Ībove: Revlon Lip-Mirror. Another novelty added in 1950 wa the Lip-Mirror. In 1949, the company combined Lip Fashion with a ball-point pen to produce Fashion-Write, a ‘lipstick-pen’ that would apply lipstick at one end and write notes at the other. Lip Fashion: “It’s the famous luscious Revlon lipstick in the easy-in-handle, longer, gold-colored metal case! Balances in the hand to give you new expertness and sureness in ‘putting on’ your mouth!” Shades included: Ultra Violet, Pink Lightning, Pink Garter, Fatal Apple, Quiet Pink, Bachelor’s Carnation, Raven Red, Rosy Future, Windsor, Snow Rose, Snow Pink, Chilibean, and Certainly Red. Luscious Lipstick: “tays on longer than any lipstick we’ve ever seen.” in its rich silken texture easy stroke-on, prolonged lip beauty.” It was as advertised as ‘A longer lipstick-Not a lipliner’.Īll-Plus Lipstick: “Just what the name implies. Revlon’s version, called Lip Fashion, had a double-angled tip – a narrow edge for outlining the lips and a broad surface for making the fill in strokes. In November, 1947, like a number of other companies, Revlon introduced a longer pencil lipstick also using the ‘All Plus’ formulation. In 1949, Revlon began calling its lipsticks ‘Luscious’ even though they were generally promoted as an indelible. In 1947, Revlon also reformulated its lipstick as ‘All Plus’ formula and returned to producing them in ‘Good-as-Gold’ metal containers. helps end chipping to make manicures last days and days longer!” Lipstick Wonder Base: “Creamy in texture, … potects your nails as it protects your nail enamel. ![]() You'll be astounded how much longer your nail enamel stays on.” Super-Base: “There’s never been a basecoat like it! Flows on like liquid glass, dries almost as rapidly as applied, and nail enamel just glides on over it. Other base coats added through the decade included Super-Base (1954), and Wonder Base (1958). Nail Builder Cuticle Massage Cream: “A rich new cream fortified with white iodine precious Cholesterol and soothing Lanolite-Revlon’s exclusive skin-softening ingredient! For dry, brittle or splitting nails.” Special double-performance action-a precious lubricant soothes and softens cuticle, while at the same time ‘remover action’ loosens and removes dead cuticle.” Nail Builder Creamy Cuticle Remover: “New easy way to keep your cuticle soft and smooth. In 1953, Revlon then added two more products to the Nail Builder range: Nail Builder Creamy Cuticle Remover and Nail Builder Cuticle Massage Cream. The first Nail Builder Sets came in two forms: Normal, consisting of Prolife base coat and Supersealer top coat and Problem, made up of a specially-formulated base coat for problem nails called Frosted Prolife and Supersealer. In 1952, Revlon combined Supersealer with Prolife to begin the Nail Builder range. Perhaps because of this, Revlon replace Everon with Prolife in 1948, before adding a top coat, Supersealer, in 1950. In 1947, Revlon also added Everon, a new base coat, unfortunately made with phenyl-formaldehyde resins which proved to be potent allergy sensitisers. Comes in all Revlon shades.”Ībove: 1946 Bachelor’s Carnation with older nail enamel bottle.Ībove: 1948 Sweet Talk with Lastron in the new nail enamel bottle. ends smearing, peeling, chipping worries! Wear? With a charmed life! Beautiful bottle! Exclusive lucite plume balances your hand, makes you expert at applying enamel. Lastron Nail Enamel: “oes on like a breeze. In 1946, Revlon updated the formula for its nail enamel and repackaged it as Lastron in a bottle with a long, lucite-handled brush which the company said made applying the polish easier. Even so, by 1947, the company had become the world’s largest vendor of nail enamel and lipstick (AP&EOR, 1947), a measure of the size of the American cosmetics market. Revlon increased its sales and widened its distribution network during the Second World War but scarce supplies meant that growth was restricted. ![]()
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