We usually start by consolidating all available project documentation and scheduling UX workshops with your team. While each UX UI design engagement is unique, we always go through the following key phases: Our UI/UX design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. That’s why unlike other web design agencies, we have UX designers collaborate with web designers on all website design projects. Good UX UI design of a digital product or website leads to higher conversion rates. It’s no surprise that our web design clients are often the same companies who hired us for UI/UX design projects, because who can explain the product better than the people who designed it? We’re a web design agency that believes a great website should efficiently convert visitors to customers while providing a delightful web experience that’s true to the brand. We do everything you might need to bring a successful digital product to life: user research, product strategy, user interface, and user experience design, usability testing, prototyping, web design and development. The UX UI and web design projects we take on range from building a new product to redesigning an existing mobile app, website, or enterprise software. We started in San Francisco as a UI/UX design agency and website design company focused on mobile apps but quickly expanded our offering to web applications, enterprise software, and emerging technologies such as AR/VR and wearables. It’s at the core of everything we do here at Clay. So if you invest in really learning about your customer–quant, qual, take a look at how they use your app, and you iterate on it and become really good at it, it makes for much more sophisticated, targeted, high-ROI marketing.User experience is more than a capability for us. You see that in other industries like social media–they know what I'm going to have for lunch right now, it's kind of bananas. You can actually build a pretty complete picture of what the user is doing. There are just too many variables.” “You can glean a lot of insight if you invest in data science. You can't have done growth optimization at one company, come do the exact same thing at another company, and think that anything will ever look the same. The reason is marketing isn't just rinse and repeat. For us to drive revenue and drive demand, it's all about running experiments through the high volume of visitors and the high volume of freemium traffic that we get.” “Succeeding is great, but learning is way better. You have to be very thoughtful about when you update your website with different features, when you want to run a promo, when you want to spin up a landing page, and how that will affect the overall kind of revenue footprint for your company.” “Growth experiments and our MarTech stack–I put those together because you just can't have one without the other. So making sure that the website is optimized for top of funnel, middle, and purchase is important. But because we're a hybrid self-service and sales-assist model, our website is super, super critical. Otherwise, you just end up with kind of flat, generic sounding messaging that you can just take your logo off and put a competitor's logo on.” “When people think of tactics, they may not always think of website. I don't think it's always going to happen, but that's the goal–to get to where you curate a message that people totally get…but that comes from curating and prioritizing. This sounds so simple, but unless you've done it the hard way, it's very easy to keep making those mistakes.” “We all want that very simple, elegant, pithy ‘A thousand songs in your pocket’ that kind of says it all. You learn how to create really simple content that optimizes for simplicity instead of completeness or accuracy…What you really want to do is think about your user…You'll be lucky if they remember two or three things, so optimize for two or three things. There's only a handful of messaging that I've seen done well…When people like Marc Benioff review a messaging framework, they know what good looks like, so you learn how to harden messaging frameworks. “I've been through messaging frameworks many times over my many years.
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